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Where to Get Winter Gear & Clothing

If you ever find yourself in Door County between November and March, you’re in for a huge treat. The summertime vacation crowds thin out, and the trails, beaches, roads, scenic overlooks, restaurants, and shops feel less hectic and hurried. The atmosphere is calmer, quieter, and slower, and the scenery is arguably even more beautiful as fall and eventually winter settle in.

No matter the reason for your wintertime visit, you’ll want to stock up on cold-weather clothing and gear so you’re prepared for Wisconsin’s chilly temperatures and snowy and windy winter weather. Whether you plan to hike a remote snow-covered trail or only leave your cozy cabin for the essentials, staying warm and dry will be key, and these Door County winter-gear retailers can get you set up.


On Deck Clothing Company - Fish Creek, Sister Bay, & Sturgeon Bay

On Deck is a family of Door County stores that’s been selling outdoor clothing, sports gear, home goods, and more since 1986. The well-known shops offer stylish, top-notch brands and apparel perfect for winter boating, hiking, ice fishing, skiing, and all other outdoor pursuits.

View Fish Creek Store Page
View Sister Bay Store Page
View Sturgeon Bay Store Page

Interior of an On Deck store with warm woods and high-end clothing


Bay Shore Outfitters - Sturgeon Bay & Sister Bay

This store with dual locations specializes in brand-name clothing, accessories, and footwear from The North Face, Patagonia, Keen, Prana, and more, so you’ll be geared up and ready to go for whatever your trip brings.

In addition, Bay Shore offers rentals of cross country skis, snow shoes, and related gear.

View Sturgeon Bay Store Page
View Sister Bay Store Page


Nor Door Sport & Cyclery - Fish Creek & Sturgeon Bay

In addition to all the coats, boots, clothing, gear, and accessories you could possibly need for a trip into a Door County winter, the two Nor Door locations also rent sledding tubes, fat tire bikes, snow shoes, and country skis. 

The Fish Creek location is adjacent to Peninsula State Park where a sledding hill and plenty of skiing and winter hiking trails can be found, making it a great jumping-off point for a winter excursion.

View Fish Creek Store Page
View Sturgeon Bay Store Page

Twisted Tree - Ephraim

Twisted Tree is an eco-minded store selling multi-purpose athleticwear like coats, sweatshirts, hats, gloves, swimwear, and sports and camping accessories.

They sell favorite high-quality brands but only from companies that are environmentally and socially conscious, so you can feel extra good about your purchase.

View Store Page


How to Use Your Gear

Once you’re geared up and ready to get out, here’s how you can break in your fresh equipment and put it to good use:

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