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100-Mile Shopping Tour


Door County is one of the Midwest's top shopping destinations, and it won't take long to find out why. With so many one-of-a-kind shopping venues to choose from, “shop till you drop” takes on a whole new dimension.

The variety is mind boggling, whether you’re searching for a special treasure, or embarking on some serious browsing. The diverse and distinctive array of retail stores makes Door County a shopper’s paradise.

Here’s a quick tour of the highlights in each town’s shopping areas to show you what to expect.


In Ephraim, you shop all along the town’s scenic bay and continue your tour to the north of town. Home and garden shops abound, and you’ll also find pottery, candy, home decor, and galleries.

Fish Creek

Maybe the most walkable village in the county, you’ll be pulled to a new experience with each step through Fish Creek's historic downtown. Packed with delightful stores, making for a lovely shopping stroll. Historic and new buildings showcase clothing, jewelry, leather apparel, home accessories, olive oil, handmade moccasins, and children’s gifts. Shops located both a bit south and north of town offer more specialty shopping treats not to be missed.

Egg Harbor

Home to the largest collection of women’s boutiques in the county, Egg Harbor’s downtown also features home decor, bath and body products, and galleries.

South of the village you’ll find antiques row, where several large antique stores await, while farmer’s markets and the trolley station greet you to the north.


Carlsville nonetheless packs a big shopping punch into a small highway crossroads. You’ll find the county’s first coffee roaster, candle works, farm market, two wineries and a distillery. 

Sturgeon Bay

The largest community in the county offers three distinct shopping districts. Most well-known is the historic 3rd Avenue, with boutiques, candy stores, and a marketplace. Across the bridge on the West Side is Madison Avenue, where you’ll find antiques and vintage stores, gourmet products, jewelry, and apparel bookended by the Door County Maritime Museum and the new state-of-the-art Sturgeon Bay Skatepark.

Finally, take a stroll along Jefferson Street, where charming homes host unique shops.

Southern Door

Southern Door encompasses a lot of ground, but it’s worth planning your route to find several truly unique artisan shops offering up savory and sweet treats like Wisconsin cheese, chocolate covered cherries or locally made jams, as well as several beloved roadside stops.


Folk art, Amish quilts, and a renowned fiber art studio highlight this slow-paced community shopping scene.

Baileys Harbor

This bustling lakeside town hosts a premier furniture and home decor shop, clothing store, plant boutique, locally-made goods and one of the truly unique farms in the state where you can buy organic beef, pork, and poultry.

Washington Island

A trip over Death’s Door to shop the island is a breathtaking experience. After 30 minutes soaking in the scene from the Washington Island Ferry, you’ll discover two lovely lavender farms offering gifts, plus books, souvenirs, and imported products.

Gills Rock

Here’s where you get a glimpse of Door County as it might have looked half a century ago. This tiny fishing village is home to Charlie’s Smokehouse, where you can buy freshly smoked fish, and Bea’s Homemade Products, a great stop for incredible pies, pickles, relish, jams and more farmstead favorites.

Ellison Bay

A tiny artist’s haven just beyond the hustle and bustle of Sister Bay. Here you can catch artists’ demonstrations and shop for pottery, hand-crafted leather goods, paintings, and gifts, and just south of town you’ll find farm markets chock full of homemade goods.

Sister Bay

In the village where goats graze on a rooftop, you can of course find plenty of Scandinavian gifts, but there’s much more. Stores specializing in outdoor sports and apparel, holiday specialties, antiques, home decor, and eclectic art and galleries abound. All this with an incredible waterfront and hard-to-resist eateries to break up your stops.

Check out this full list of shops throughout Door County and start planning your trip to Door County.

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