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Destination Door County Honored with Adrian Awards

February 20, 2024 – Door County – Destination Door County (DDC) was honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards on February 13, 2024, in New York.

The Adrian Awards, now in their 67th year, are the largest and most prestigious competition in global travel marketing. For 2023, Adrian Awards were presented in advertising, digital, PR/communications, and integrated campaign categories, as well as Trending categories for Artificial Intelligence (AI), and Environmental, Social, and Governance (ESG).

Destination Door County received two bronze Adrian Awards for its winning entry in the Digital-Contest/Sweepstake category in its budget range and Advertising-Brand Campaign category in its budget range.

The two winning entries from DDC were the “Art in the Door” contest and the “Feelings” campaign. Art in the Door was a contest for local artists to submit art to help promote the destination. The local contest winners had their art pieces used in marketing campaigns for DDC. The “Feelings” campaign focused on travel intent and employed messaging and imagery that prompted travelers to envision themselves in Door County.

Laura Bradley, Director of Marketing and Sales at DDC was thrilled with the wins. "Receiving two bronze Adrian Awards is a tremendous honor for Destination Door County, reflecting our continuous pursuit of excellence in tourism marketing. Through our Art in the Door contest and the evocative 'Feelings' campaign, we've successfully captured the essence of Door County's unique charm, artistic brilliance, and overall allure. I couldn't be prouder of our team's creativity and dedication in showcasing our destination to the world,” said Bradley.

Destination Door County is the official tourism marketing and management organization for Door County whose mission is to inspire travel that drives community enhancement while working to ensure all travelers feel welcome, preserving the county’s way of life and protecting the region’s natural resources.