Partner Resources
Your Partnership with the Destination Door County supports all the work we do to promote Door County as a single destination. It’s the strength in our unity that makes Door County a better place to live and great place to visit. In exchange for your support, we do everything we can to promote your business and offer the support you need to succeed as well as provide access to a variety of highly effective marketing opportunities available to you – because of our combined efforts.
SMALL BUSINESS TOOLKIT
Destination Door County offers a Small Business Toolkit. The resources below are designed to help small businesses like yours improve your marketing efforts and drive growth for your business.
DDC Resources
Certified Tourism Ambassador Program By becoming a Door County Certified Tourism Ambassador, you'll have the tools and knowledge necessary to create a more memorable visitor experience and being a CTA does not come without its benefits - DDC
J-1 Employer Update - 12/20/20 Recording (video) - DDC
Destination Door County Crisis Plan (PDF) - DDC
COVID-19 / Crisis Resources
Travel Wisconsin COVID-19 Resources (website) - Wisconsin Department of Tourism
COVID-19 Travel Sentiment Weekly Survey & Updates (website)- Longwoods International
Counsel for Travel Partners During Covid-19 (article) - by The New York Times
COVID-19 Impact on Travel and Tourism Report (PDF) - by Evok Advertising
Marketing During Covid-19 (PDF) - by Paradise Advertising
Protect. Plan. Recover. (blog) - by Madden Media
The Messages of Compassion, Unity, and Hope in Trying Times (blog) - by Madden Media
COVID-19 Website Strategies (blog) - by Madden Media
11 Tips from Travel Advisors During this ‘Downtime’ (blog) - by Worth Media
This Too Shall Pass (blog) - by Worth Media
Coronavirus and the Travel Industry (news articles) - by Skift
React. Rethink. Recover: Impact and Recovery Strategies for COVID-19 Part 1 and Part 2 (webinars) - by TripAdvisor
Daily Travel Index by Arrivalist. This free tool has been designed to measure the effects of COVID-19 on travel within the U.S. and provide an early signal of returning travel activity (focus on drive-market), helping Travel and Tourism Industry professionals decide when it is the right time to re-deploy marketing resources for their individual markets.
Guidance on Preparing Workplaces for COVID-19 (pdf) - by OSHA
Q&A from the American Hotel & Lodging Association for the hotel industry planning to return to occupancy (pdf) - by AHLA
National Restaurant Association's Blueprint for Recovery (pdf) - NRA
Facebook Places Software (PDF) - by ITI Digital is an opportunity for DMOs to give their local businesses a voice using a Facebook Business Pages integration on their website. ITI Digital is offering their ImGoing Software module "Facebook Places" that integrates Facebook Business Pages and Facebook Daily Posts into the DMO website through August 2020, at no cost and no licensing commitment required
Google My Business Essentials During COVID-19 (PDF) by Miles Partnership
Advertising/Marketing
Sample Marketing Plan (PDF) - This example marketing plan is provided by the Small Business Administration
Email Marketing Compliance (blog) - Seven Tips to Keep Your Email Subscriber Form Compliant by Miles Partnership
Lumen 5 Video Creator (web tool) - Lumen 5 is a video maker that turns text into video marketing content in minutes. Free version available
Nielsen Radio Terminology (PDF) - Radio Terms by Nielsen
Glossary of Interactive Advertising Terms (PDF) - The Glossary of Interactive Advertising Terms has been written to help marketers understand the evolving language of interactive marketing. (Credit: Interactive Advertising Bureau)
Using Trend Analysis to Drive Your Marketing Results (PDF) - by Evok Advertising
Creative
Canva Free Professional Graphic Design Tool (web tool) - Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that can be published in many formats
Digital/Web
Wix Free Professional Website Builder (web tool) - The Wix website builder has everything you need to create a fully personalized, high-quality free website
Zoom Blog - Here's some tips to help prevent unauthorized users from attending your Zoom meeting
Social
Facebook Blueprint (website) - Build your business and reach more customers with free, five-minute courses from Facebook
Keys to Unlocking Social ROI (blog) - "Three Keys to Unlocking Paid Social ROI" by Miles Partnership
2019 Social Media Marketing Industry Report (PDF) - The report by Social Media Examiner covers all of the major social platforms, organic and paid activities, content marketing, and much more
Public Relations & Communications
How to Write a Press Release (article) - Public Relations Society of America (PRSA)
