Your Partnership with the Door County Visitor Bureau supports all the work we do to promote Door County as a single destination. It’s the strength in our unity that makes Door County a better place to live and great place to visit.  In exchange for your support, we do everything we can to promote your business and offer the support you need to succeed as well as provide access to a variety of highly effective marketing opportunities available to you – because of our combined efforts.

Please refer to our Industry Partner Checklist for tips and advice on how to make the most of your partnership with us.

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SMALL BUSINESS TOOLKIT 

Destination Door County offers a Small Business Toolkit. The resources below are designed to help small businesses like yours improve your marketing efforts and drive growth for your business.

COVID-19 / Crisis Resources

Travel Wisconsin COVID-19 Resources (website) - Wisconsin Department of Tourism

COVID-19 Travel Sentiment Weekly Survey & Updates (website)- Longwoods International

Counsel for Travel Partners During Covid-19 (article) - by The New York Times

COVID-19 Impact on Travel and Tourism Report (PDF) - by Evok Advertising

Marketing During Covid-19 (PDF) - by Paradise Advertising

Protect. Plan. Recover. (blog) - by Madden Media

The Messages of Compassion, Unity, and Hope in Trying Times (blog) - by Madden Media

COVID-19 Website Strategies (blog) - by Madden Media

11 Tips from Travel Advisors During this ‘Downtime’ (blog) - by Worth Media

This Too Shall Pass (blog) - by Worth Media 

Coronavirus and the Travel Industry (news articles) - by Skift

React. Rethink. Recover: Impact and Recovery Strategies for COVID-19 Part 1 and Part 2 (webinars) - by TripAdvisor

Daily Travel Index by Arrivalist. This free tool has been designed to measure the effects of COVID-19 on travel within the U.S. and provide an early signal of returning travel activity (focus on drive-market), helping Travel and Tourism Industry professionals decide when it is the right time to re-deploy marketing resources for their individual markets. 

Guidance on Preparing Workplaces for COVID-19 (pdf) - by OSHA

Q&A from the American Hotel & Lodging Association for the hotel industry planning to return to occupancy (pdf) - by AHLA

National Restaurant Association's Blueprint for Recovery (pdf) - NRA

Facebook Places Software (PDF) - by ITI Digital is an opportunity for DMOs to give their local businesses a voice using a Facebook Business Pages integration on their website. ITI Digital is offering their ImGoing Software module "Facebook Places" that integrates Facebook Business Pages and Facebook Daily Posts into the DMO website through August 2020, at no cost and no licensing commitment required

Google My Business Essentials During COVID-19 (PDF) by Miles Partnership

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Advertising/Marketing

Sample Marketing Plan (PDF) - This example marketing plan is provided by the Small Business Administration

Email Marketing Compliance (blog) - Seven Tips to Keep Your Email Subscriber Form Compliant by Miles Partnership

Lumen 5 Video Creator (web tool) - Lumen 5 is a video maker that turns text into video marketing content in minutes. Free version available

Nielsen Radio Terminology (PDF) - Radio Terms by Nielsen

Glossary of Interactive Advertising Terms (PDF) - The Glossary of Interactive Advertising Terms has been written to help marketers understand the evolving language of interactive marketing. (Credit: Interactive Advertising Bureau)

Using Trend Analysis to Drive Your Marketing Results (PDF) - by Evok Advertising

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Creative

Canva Free Professional Graphic Design Tool (web tool) - Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that can be published in many formats

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Digital/Web

Wix Free Professional Website Builder (web tool) - The Wix website builder has everything you need to create a fully personalized, high-quality free website

Zoom Blog - Here's some tips to help prevent unauthorized users from attending your Zoom meeting

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Social

Facebook Blueprint (website) - Build your business and reach more customers with free, five-minute courses from Facebook

Keys to Unlocking Social ROI (blog) - "Three Keys to Unlocking Paid Social ROI" by Miles Partnership

2019 Social Media Marketing Industry Report (PDF) - The report by Social Media Examiner covers all of the major social platforms, organic and paid activities, content marketing, and much more

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Public Relations & Communications

How to Write a Press Release (article) - Public Relations Society of America (PRSA)

Destination Door County Crisis Plan (PDF) - DDC

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Visitor Services

Certified Tourism Ambassador Program By becoming a Door County Certified Tourism Ambassador, you'll have the tools and knowledge necessary to create a more memorable visitor experience and being a CTA does not come without its benefits - DDC