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As we stay ahead of changing attitudes, by positioning our organization as a vital cause to get behind instead of an exclusive club with benefits, more business owners are coming to us for advice. Many are looking for business consultation, especially with navigating the labyrinth of marketing opportunities available to them. Their inquiries are purposeful, and our success rises from the collection of expertise available to them within our organization. In cooperation with the Marketing Department’s internal rebranding strategies, we have been able to better promote the supporting role we play in our community, as the go-to resource for destination management, industry research, advocacy and education as the primary benefit of partnering with the Door County Visitor Bureau.
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