Door County Certified Tourism Ambassador Program (CTA)
The Door County Certified Tourism Ambassador Program is a multi-faceted program that serves to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.
In order to become a Door County Certified Tourism Ambassador, an individual must complete the required pre-class reading, attend a half day classroom session (either morning or afternoon), and complete an open book examination. Upon successful completion, the participants will earn the Certified Tourism Ambassador designation and receive a CTA certificate and lapel pin.
By becoming a Door County Certified Tourism Ambassador, you'll have the tools and knowledge necessary to create a more memorable visitor experience. Being a CTA does not come without its benefits! Benefits include:
- Freebies and discounts from generous businesses throughout Door County
- Potential for increased business and/or higher tips
- Valuable, lifelong skills
- An opportunity to advance your career
- Many networking opportunities
- Opportunities for rewards and incentives, both locally & national
The curriculum is delivered through pre-reading and in-class participation.
Module 1: The Power of Tourism
Module 2: Discovering our Area
Module 3: Knowing, Finding and Using Resources
Module 4: Exceeding Customer Expectations