Certified Tourism
Ambassador Program

Door County Certified Tourism Ambassador Program (CTA)

The Door County Certified Tourism Ambassador Program is a multi-faceted program that serves to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors. 


In order to become a Door County Certified Tourism Ambassador, an individual must complete the required pre-class reading, attend a half day classroom session (either morning or afternoon), and complete an open book examination.  Upon successful completion, the participants will earn the Certified Tourism Ambassador designation and receive a CTA certificate and lapel pin.


By becoming a Door County Certified Tourism Ambassador, you'll have the tools and knowledge necessary to create a more memorable visitor experience. Being a CTA does not come without its benefits! Benefits include:

  • Freebies and discounts from generous businesses throughout Door County
  • Potential for increased business and/or higher tips
  • Valuable, lifelong skills
  • An opportunity to advance your career
  • Many networking opportunities
  • Opportunities for rewards and incentives, both locally & national


The curriculum is delivered through pre-reading and in-class participation.

Module 1:  The Power of Tourism
Module 2:  Discovering our Area
Module 3:  Knowing, Finding and Using Resources
Module 4:  Exceeding Customer Expectations


Check back soon for more information about this year's program!