Research

The Power of Tourism (PDF)

Tourism brochure created by the DCVB and mailed to community members in May, 2012.

2011 Tourism Economic Impact Fact Sheet (PDF)

2 page summary of the 2011 Economic Impact Study by Tourism Economics.

Door County Room Tax Collection Data

Door County room tax collection data can be found on the Door County Tourism Zone web site, www.DoorCountyTourismZone.com.

County-Level Brand Strategy (PDF)

What makes us stand out in our marketplace.

(Nosbisch, 2009)

Destination Brand Blueprint (PDF)
Finding out how our customers perceive us.

(Believable Brands, 2008)

Strategic Destination Management & Marketing Plan (PDF)

(Marshall Murdaugh Marketing, 2006)

Destination Assessment (PDF)
A look at our tourism product from an outside perspective.

(Destination Development Inc., 2005)

Where do our Visitors Come from? (PDF)

Customer Profiling and Prospecting Analysis For the Door County Lodging Industry

(UW-Extension & Door County Visitor Bureau, 2001)

Door County Economic Development Corporation (link)

County Demographics, Business Patterns, Workforce Research, etc.

Wisconsin Department of Tourism Research (link)

The Wisconsin Department of Tourism makes a variety of tourism research available for review

Estimating the Seasonal Population of Door County (PDF)

(Greg Lamb for UW-Extension, 1999)

Does Developed Land really bring in more Tax Revenue? (PDF)

The cost of community services in the Towns of Gibraltar and Nasewaupee

(Mary Edwards, 2004)

Don't see what you're looking for on this page? Also check out our Statistics page.

DoorCounty.com is where you’ll find the best lodging, sightseeing, dining, events, scenic locations and even seasonal activities for the entire Door County Wisconsin region. Door County Wisconsin is a romantic and family vacation destination filled with towering lighthouses, fall colors, waterside dining, relaxing views, tours, trails and the beautiful Lake Michigan — not to mention a variety of unique Door County, WI events including apple picking, antique shopping, performing arts, fish boils and recreational activities.