We are always looking for ways to promote our Members - Here are just a few of our most popular marketing opportunities.
Seasonal Promotion participation information: Holidays & Holly Nights and Nature of Romance
2013 Visitor Guide Changes
DOORCOUNTY.COM: Backed by our award winning Marketing Campaign and combined with the features of InnLine, our website is the most complete resources for Door County travel information. We are continually working to improve our site as more and more of our visitors turn to the web for their travel information needs. In fact, The Chicago Tribute Travel Section recently said that the Door County Visitor Center were among the "Best Responders" to inquiries via the Web. We're not going to stop there. www.DoorCounty.com
(Read below to find out how to add your business to our website.)
INNLINE PAGE: The most powerful tool in your membership toolbox is your customized page on DoorCounty.com. The Bureau's website receives more than 3 Million visits each year and many members report referrals from DoorCounty.com constitute more than 85% of total traffic to their own websites. This customized page on DoorCounty.com is known as your "InnLine Page" and you control the content! A basic page includes the following:
Links to your e-mail and website address
Brochure PDF (printer-friendly version of your brochure or rack card)
500 characters of Descriptive Text
Custom Map & Driving Directions
Presence on the In-County Kiosk System (Kiosks available 24/7 at: Door County Visitor Center, Northport Pier, Egg Harbor, Sister Bay, Fish Creek and Baileys Harbor)
Link your InnLine page to you Social Media pages on Facebook, Twitter and/or add a link to your promotional YouTube Video to engage potential customers.
AVAILABLE INNLINE UPGRADES: Additional enhancements are available at a cost of $50/year, per feature:
Four Additional Photos
Unlimited Descriptive Text
Vacancy Calendar - Allows Welcome Center staff (and Website and Kiosk users) to share your availability with potential guests.
Display; web-based Contact Page.
Here's an example of a member who is utilizing all four additional features to enhance their presence on DoorCounty.com.
WELCOME CENTER: Wrapped in the charm of an old country home, the rocking chairs that grace the front porch of our Welcome Center are a reminder that it's time to relax. During cooler months a warm fire glows in our hearth with the scent of cider or hot coffee inviting them to take their time as they browse through brochures about Door County. Our lobby is open 24/7 to welcome guests whenever they arrive and our Information Specialists are on hand to answer questions and help with directions throughout the day.
In addition to all of our walk-in traffic, our Welcome Center Staff personally respond to more than 20,000 e-mail inquiries in addition to tens of thousands of phone calls they receive each year.
Our Welcome Center served more than 14,000 people in July 2010 alone!!!
PLEASE NOTE: Total file size needs to be kept under 500KB. Reducing the resolution helps.
If you used a professional printer, they may have e-mailed you a proof that may work for this purpose or, may be willing to forward a PDF proof to you.
If you are creating something on your own, it's recommended that you resize your graphics for web use before you create your PDF. FREE Photo Resizer If you don't have a copy of Adobe Acrobat to create your PDF there are several FREE PDF programs available.: doPDF PrimoPDF PDF Converter PDF995
1-800-52-RELAX/1-800-527-3529: Our Toll Free Lines are answered by friendly, experienced staff who are always ready to help in any way that they can. Their goal isn't complete until each caller has everything they need to make their plans to visit Door County.
GIFT CERTIFICATES: In recent years, the popularity of Door County Gift Certificates have soared - with over $100,000 issued each year. Door County Gift Certificates are redeemable at 100% of their face value; please treat them like cash when customers present them. Giving change back facilitates gratuities and encourages additional spending.
TRAVEL GREEN WISCONSIN CERTIFICATION: To encourage tourism based businesses to "green-up" their business practices, the Wisconsin Department of Tourism offers promotional benefits to businesses certified by Travel Green Wisconsin. (NEWLY REDUCED FEE AND SIMPLIFIED RENEWAL PROCESS!) Click HERE for a list of TGW Certified business in Door County and click HERE to learn more about this innovative program.
MEMBER ONLY MARKETING OPPORTUNITIES
SEASONAL PROMOTIONS: As part of our current mission to establish a more stable and sustainable local economy, the Door County Visitor Bureau was charged with the task of promoting the shoulder and off seasons of our area to balance out the year and lessen the intense impact of the overcrowded summer months. To accomplish this goal, Seasonal Promotions have been created to bring out the unique qualities of each season. An example of a past participant request letter can be found HERE.
INSIDER TIP NEWSLETTER: Over 4 Million copies of our monthly Insider Tip will land in the inboxes of people who have voluntarily signed up to receive our popular newsletter - filled with detailed travel tips - and you can't imagine the popularity of the monthly contests we run. Each of these contest offers an opportunity for you to promote your business by spot lighting your product or service as one of the prizes! Contact Michelle Rasmusson: firstname.lastname@example.org or (920) 227-2156 to find out how you can put your business in front of our subscribers.
MEDIA MARKETING PROGRAM: This is one of our single most effective promotional programs to date and the ROI has been outstanding. The goal of this program is to introduce respected and prolific travel journalists from the Midwest and across the country to Door County by inviting them here to visit and experience all that we have to offer as a travel destination. In turn, they inform their readers about Door County through articles and stories they write based on their trip. Since 2007 the DCVB has worked with a national PR firm (Geiger & Associates Public Relations) to coordinate this media marketing program, and press trips are typically held in every season of the year. Between 2007 and the end of 2011, over 350 journalists have visited Door County on editorial research trips resulting in over 700 articles that have garnered more than 132 million impressions with an ad value of nearly $5.3 million dollars.
SIGN UP: Stay in the know by subscribing to our member e-mail list. Or, Enter your address to modify your subscription.
We're Here To Help
We are always ready to help you take full advantage of everything we have to offer so don't ever hesitate to contact us with any questions or suggestions. Our organization is a Member Driven organization - we are here to help in any way that we can.
(Click Business Name to view InnLine Pages)
|A Peninsula Park View|
|Bay Breeze Resort|
|Bay Ridge Golf Course|
|Bay Shore Outdoor Store|
|Black Walnut Guest House|
|Blacksmith Inn on the Shore|
|Bread & Water|
|Bridgeport Waterfront Resort|
|The Brodd's Little Cottage|
|Cedar Beach Inn|
|Come On Inn (Waterfront Home)|
|Country House Resort|
|Door County Kayak Tours|
|Eagle Harbor Inn|
|Ecology Sports / Basecamp Coffee Bar|
|Glas - The Green Coffeehouse|
|Greens N Grains LLC|
|Journeys End Hotel and Cabins|
|Little Sweden/Hedemora Hills|
|Lodgings at Pioneer Lane|
|Peninsula State Park|
|Potawatomi State Park|
|Quiet Cottage Bed & Breakfast on the Lake|
|Rock Island State Park|
|T R Pottery|
|Village Green Lodge|
|Washington Island Ferry Line|
"I would highly recommend the Travel Green Wisconsin certification process to other Door County businesses. At The Cookery, we decided to complete the certification because we felt that the application process would provide us with a useful tool to help us analyze ways in which we are already sustainable as well as new practices and initiatives that could be implemented to lessen our environmental footprint. Although you can certainly "green" your business without this certification, the application process prompts you to think of new avenues to become more sustainable and it is also unique in that it encourages you to educate your staff and customers of the certification and your initiatives. I think this education piece is particularly important because a ripple effect will hopefully be felt as employees and customers realize that some of your efforts could also be performed in their own lives." --- Courtney Skare, The Cookery Restaurant
Click HERE to read more about The Cookery's Green Practices
Learn more about the benefits of Travel Green Wisconsin certification today!
QR Codes: We have all noticed the increased use of QR Codes used to instantly connect Smartphone users to web-based information. As a rule, the shorter the URL, the easier the QR Code is to read - especially by older phones - and the smaller you can make the code. With a shortened URL, I have had success with the code being as small as .7". Before you create a code, I recommend that you reduce the size of your URL with the help of a URL Shortener like: https://bitly.com http://goo.gl/
Here are a couple Free QR Code Generators that I've found: QR Code Generator: http://goqr.me/ http://qrcode.kaywa.com/ http://createqrcode.appspot.com/ (Bitly and other URL shorteners often create a QR code automatically.)
Here is an example of a QR Code that will take the user to our DoorCounty.com Mobile site.